Game craft, data, communication and creativity

The Rugby World Cup is entering its final stages. This weekend saw England sweep aside the All Blacks to reach the team’s first final since 2007.

Off the pitch, brands around the world are putting huge efforts into their rugby-themed campaigns. The battle for consumer attention, engagement and spend continues apace – carefully planned campaigns aim to capitalise on interest and gain as much traction as possible. Brands are looking to make a genuine connection with fans and engage the consumer.

Impactful campaigns require careful planning, creativity and data acumen.

Econsultancy’s ‘Skills of the Modern Marketer’ report finds there’s a shortage of core technical skills fundamental for a marketer - strategy, data and measurement, and brand management. It also found only 46% of UK marketers possess a marketing degree or certified marketing qualification.

Non-technical, or soft, skills are also important for marketing and sporting success. A mix of communication, teamwork and empathy, leadership and accountability.

Marketing apprenticeships embrace the development of technical and soft skills. With a professional qualification from the Chartered Institute of Marketing included within the programme, employees hone their technical marketing skills and knowledge. They also build the soft skills and behaviours needed for marketing success.

Game craft, data acumen, communication and creativity. Investing in their development is the key to success on and off the field of play.

To find out more about how apprenticeships can help develop your team’s marketing skills, check out our marketing apprenticeships.