COPA Apprenticeships is a trading name of North Wales Training, an independent training provider owned by Grŵp Llandrillo Menai (GLLM), one of the largest further education providers in the UK.
COPA Apprenticeships
Mochdre Business Park
St David's House
Colwyn Bay
LL28 5HB
Tel: 01492 543 431
Email:
enquiries@copaapprenticeships.com
This level 4 apprenticeship is for someone early in their marketing career and looking to progress. Or it could be for someone who has taken on marketing responsibilities and is interested in pursuing a role in marketing. Either way this apprenticeship is ideal for those looking to build upon their tactical marketing skills.
L2 Maths & English
Typically, 18 months + End Point Assessment
Individual employers will identify entry requirements such as previous qualifications, training or other criteria. Most candidates will have Level 2 maths and English (equivalent to GCSE grade C/4 or above), ideally as part of five GCSE A-C/4-9 grades or other comparable qualifications. Apprentices without English or maths at Level 2 must achieve this prior to the completion of the apprenticeship.
Marketing Executive
Marketing Officer
Marketing and Communications Officer
Marketing Specialist
Communications Executive
Communications Specialist
A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy.
A highly audience-focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity.
Each and every business is different, which is why we offer a range of delivery options – face-to-face support, online learning and residential modules. All are designed to meet the requirements of the specific apprenticeship standard and professional qualification - ensuring each apprentice develops the skills, knowledge and behaviours specified. E-portfolio systems will be used from sign-up through to completion to minimise the use of paper, allowing our Business Coaches to track learner progress on an ongoing basis to achieve timely completions.
This apprenticeship is designed to meet the requirements for registration as an Associate Member (ACIM) of the Chartered Institute of Marketing (CIM), dependent on the candidates meeting the required criteria. A typical progression route from marketing executive is marketing manager, which involves responsibility for organisational marketing plans and budgets.
The characteristics and plans of the business and sector they work within, including their vision and values
How marketing contributes to achieving wider business objectives
The target audience’s decision-making process and how that can influence marketing activities
The sector specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations.
The principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including digital sources, and when to use quantitative and qualitative methods.
Basic principles of product development and product/service portfolios
The marketing landscape and how routes to market interplay most efficiently, e.g. franchise model, distribution
The features and benefits of different marketing communications channels and media, both digital and offline, and when and how to apply these.
Coordinate and maintain key marketing channels (both digital and offline)
Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic,Time-bound) objectives
Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate.
Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required.
Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
Coordinate several marketing campaigns/projects/events to agreed deadlines
Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes.
Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources.
Assimilate and analyse data and information from a range of sources to support marketing activities
Evaluate data and research findings to derive insights to support improvements to future campaigns.
Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM.
A tenacious and driven approach to see projects through to completion
Being a proven ‘self-starter’ and have an adaptable approach to meet changing work priorities.
A creative and analytical mind, with a willingness to think of new ways of doing things
They come up with ideas and solutions to support the delivery of their work.
A high level of professionalism, reliability and dependability with a passion for the customer
A collaborative approach is central to how they work, showing empathy and being mindful to the needs/views of others
Ethical behaviour in the way they approach marketing activities and their work, valuing equality & diversity.
Have a look at some of our other Marketing apprenticeships. Or view all the apprenticeships offered by COPA Apprenticeships.
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COPA Apprenticeships is a trading name of North Wales Training, an independent training provider owned by Grŵp Llandrillo Menai (GLLM), one of the largest further education providers in the UK.